A worked decision: sources, proposal, implementation, results
This example follows one decision from the files it was based on to the recorded review. The numbers are an example, not a customer record.
SourcesExample
| File | Received |
|---|---|
| google_ads_sep.csv | 1,284 rows · Sep 1 to Sep 30 · spend $11,860 |
| stripe_payments_sep.csv | 412 payments · 71% carry a campaign |
| Missing | Margin per order; break-even assumed at 1.0x |
ProposalExample
| Element | Value |
|---|---|
| Action | Move up to $900 from Generic coffee to Brand search for 14 days |
| Evidence | Brand $8.70 per paying customer; Generic $49.00 |
| Spending limit | $900 |
| Stop if | Brand cost per paying customer > $10.90 |
| Review date | Oct 14 |
ImplementationExample
| Step | Record |
|---|---|
| Approved | Sep 30 by owner |
| Changed | Budgets edited in Google Ads; screenshot attached |
| Spent | $860 of $900 |
ResultsExample
| Measure | Value |
|---|---|
| Brand cost per paying customer | $9.20 (stop at $10.90) |
| Collected cash from brand | +$1,310 vs prior 14 days |
| Causal claim | Observed change only. No holdout, so seasonality is not ruled out. |
| Review | Continue, with a holdout region next period |
A failed or inconclusive result is still a useful record when the conditions and reasoning are written down. The next decision starts from it.
Use this with your own numbers. Keep the evidence private, attach a budget and a review date.
Review my ad budget