Before you put more money into your ads, decide what deserves it.
Upload your campaign export. Company Ontology checks the evidence and proposes a test with a budget, a stopping rule, and a result to review.
Review my ad budget30 days free, then $199/month.
Decision · Ready to approveExample data
Which campaign should get more budget?
- Action
- Move up to $900 from Generic coffee to Brand search for 14 days
- Evidence
- Brand: $8.70 per conversion (3 sources). Generic: $49.00
- Spending limit
- $900
- Review date
- Oct 14
- Stop if
- Brand cost per conversion > $10.90
Step 1
What are you deciding?
Step 2
Add your campaign export
In Google Ads: Campaigns, set the date range, then Download as CSV. Include Day, Campaign, Cost, Clicks, Conversions and Conv. value.
Campaign export
Columns used
- DateRequired
- CampaignRequired
- Cost / spendRequired
- ImpressionsOptional
- ClicksOptional
- ConversionsRequired
- Conversion value (platform-reported)Optional
Read in your browser. Nothing is stored until you save.
No file? Answer 3 numbers
Step 3
Save this decision
Keep the evidence private and work the decision to a result.
Create an account, then start the Small Business trial. Nothing is charged today; the first charge of $199 is on November 21, 2026.